2014 Sponsorship Opportunities

Dana Point Festival of Whales Sponsorship Opportunities

NEW booth opportunities available at the Festival’s Grand Finale Concert on the Water, BBQ and Spirits Garden.

A special note to our potential sponsors:  The Festival of Whales realizes that not every sponsor is motivated by a packaged sponsorship.  With this in mind, we invite each and every sponsor to share with us your goals and objectives so that we might develop a unique sponsorship opportunity that fits your needs.  The following packages will give you an idea of some of the benefits we are able to offer you.  We look forward to working with you!

Moby Dick – $25,000

  • Logo on 52,000 official program/calendar of events distributed March 1, 2, 8 & 9 throughout Dana Point, San Clemente, Capistrano Beach and areas of Laguna Niguel via home delivery, rack display and on board all Festival shuttles.  Pre-Festival ads and editorial run three consecutive weeks prior to Festival.
  • Logo in print ads scheduled to run three weeks prior to, during and after the Festival.
  • Booth/Exhibit Opportunities:
    • Street Fair
    • Ocean Awareness Day (Limited availability)
    • Grand Finale Concert
    • Harbor Walkway
      • Sponsors at this level are eligible for booth space at all locations, based upon availability, for the four days of the Festival.
  • Banners and Signage Opportunities:
    • Whale watching excursion boats or on ramps leading to whale watch boats in Dana Wharf Harbor area
    • Street Fair Stage (1)
    • Grand Finale Concert Performers Ramp to On-the-Water Stage (1)
    • Logo on City’s Point of Entrance Banners (8)
    • Logo on event, parking or shuttle stop signage located throughout Festival (12)
  • Social Media Package
    • Promote online presence, brand, products, services and special offerings
    • Sharing  Sponsor’s Facebook posts and Re-tweeting
    • Originate Facebook posts and Twitter posts if Sponsor does not have a Social Media presence, or simply to promote Sponsor by tagging (Facebook) or mentions (Twitter). Also using #Hashtags as necessary (both Facebook & Twitter).
    • Include logo on Festival Facebook Cover Photo and Twitter Account Graphics
    • Live photo/video postings on Facebook and Twitter during actual event days to highlight sponsor’s presence.
      *Festival followers, page likes and impressions available upon request.
      Social Media benefits are commensurate with specific level of sponsorship.
  • Special advertising rates in the official Festival of Whales program
  • Name recognition on Information Lines
  • Prominent logo placement on Festival website that receives over 750 page views daily during whale watch season. Calendar listing on homepage of Anaheim/Orange County Visitor & Convention Bureau website increases opportunities for page views to over one million per month.
  • Link to sponsor site
  • Whale Watching Excursion for 80
  • 2014 Festival of Whales T-shirts (10)
  • 2014 Festival of Whales sweatshirts (5)

Dana Point Festival of Whales Sponsorship Opportunities

In addition to the Festival’s city-wide sponsor banner program, the Festival also offers on-site, individual signage opportunities.

Gray Whale – $10,000

  • Logo on 52,000 official program/calendar of events distributed March 1, 2, 8 & 9 throughout Dana Point, San Clemente, Capistrano Beach and areas of Laguna Niguel via home delivery, rack display and on board all Festival shuttles.  Pre-Festival ads and editorial run three consecutive weeks prior to Festival.
  • Logo in print ads scheduled to run three weeks prior to, during and after the Festival.
  • Booth/Exhibit Opportunities:
    • Street Fair
    • Ocean Awareness Day (Limited availability)
    • Grand Finale Concert
    • Harbor Walkway
      • Sponsors at this level are eligible for booth space at three locations, based upon availability, for three days of the Festival.
  • Banners and Signage Opportunities:
    • Whale watching excursion boats or on ramps leading to whale watch boats in Dana Wharf Harbor area
    • Street Fair Stage (1)
    • Grand Finale Concert Performers Ramp to On-the-Water Stage (1)
    • Logo on City’s Point of Entrance Banners (6)
    • Logo on event, parking or shuttle stop signage located throughout Festival (8)
  • Social Media Package
    • Promote online presence, brand, products, services and special offerings
    • Sharing  Sponsor’s Facebook posts and Re-tweeting
    • Originate Facebook posts and Twitter posts if Sponsor does not have a Social Media presence, or simply to promote Sponsor by tagging (Facebook) or mentions (Twitter). Also using #Hashtags as necessary (both Facebook & Twitter).
    • Include logo on Festival Facebook Cover Photo and Twitter Account Graphics
    • Live photo/video postings on Facebook and Twitter during actual event days to highlight sponsor’s presence.
      *Festival followers, page likes and impressions available upon request.
      Social Media benefits are commensurate with specific level of sponsorship.
  • Special advertising rates in the official Festival of Whales program
  • Name recognition on Information Lines
  • Prominent logo placement on Festival website that receives over 750 page views daily during whale watch season. Calendar listing on homepage of Anaheim/Orange County Visitor & Convention Bureau website increases opportunities for page views to over one million per month.
  • Link to sponsor site
  • Whale Watching Excursion for 40
  • 2014 Festival of Whales T-shirts (5)
  • 2014 Festival of Whales sweatshirts (2)

Dana Point Festival of Whales Sponsorship Opportunities

Over 100,000 visitors over two weekends make the Dana Point Festival of Whales a premium location for getting your message to a targeted audience.

Humpback Whale – $5,000

  • Logo on 52,000 official program/calendar of events distributed March 1, 2, 8 & 9 throughout Dana Point, San Clemente, Capistrano Beach and areas of Laguna Niguel via home delivery, rack display and on board all Festival shuttles.  Pre-Festival ads and editorial run three consecutive weeks prior to Festival.
  • Logo in print ads scheduled to run three weeks prior to, during and after the Festival.
  • Booth/Exhibit Opportunities:
    • Street Fair
    • Ocean Awareness Day (Limited availability)
    • Grand Finale Concert
    • Harbor Walkway
      • Sponsors at this level are eligible for booth space at three locations, based upon availability, for three days of the Festival.
  • Banners and Signage Opportunities:
    • Street Fair Stage (1)
    • Grand Finale Concert Performers Ramp to On-the-Water Stage (1)
    • Logo on Point of Entrance Banners (4)
    • Logo on event, parking or shuttle stop signage located throughout Festival (5)
  • Social Media Package
    • Promote online presence, brand, products, services and special offerings
    • Sharing  Sponsor’s Facebook posts and Re-tweeting
    • Originate Facebook posts and Twitter posts if Sponsor does not have a Social Media presence, or simply to promote Sponsor by tagging (Facebook) or mentions (Twitter). Also using #Hashtags as necessary (both Facebook & Twitter).
    • Include logo on Festival Facebook Cover Photo and Twitter Account Graphics
    • Live photo/video postings on Facebook and Twitter during actual event days to highlight sponsor’s presence.
      *Festival followers, page likes and impressions available upon request.
      Social Media benefits are commensurate with specific level of sponsorship.
  • Special advertising rates in the official Festival of Whales program
  • Name recognition on Information Lines
  • Prominent logo placement on Festival website that receives over 750 page views daily during whale watch season. Calendar listing on homepage of Anaheim/Orange County Visitor & Convention Bureau website increases opportunities for page views to over one million per month.
  • Link to sponsor site
  • 2014 Festival of Whales T-shirts (4)
  • 2014 Festival of Whales sweatshirt (1)

Dana Point Festival of Whales Sponsorship Opportunities

OCTA features the Dana Point Festival of Whales on a fleet of buses each year in addition to interior bus posters, social media outreach and Metrolink promotions.

Killer Whale – $2,500

  • Logo on 52,000 official program/calendar of events distributed March 1, 2, 8 & 9 throughout Dana Point, San Clemente, Capistrano Beach and areas of Laguna Niguel via home delivery, rack display and on board all Festival shuttles.  Pre-Festival ads and editorial run three consecutive weeks prior to Festival.
  • Booth/Exhibit Opportunities:
    • Street Fair
    • Ocean Awareness Day (Limited availability)
    • Grand Finale Concert
    • Harbor Walkway
      • Sponsors at this level are eligible for booth space at two locations, based upon availability, for two days of the Festival.
  • Banners and Signage Opportunities:
    • Logo on event, parking or shuttle stop signage located throughout Festival (2)
  • Social Media Package
    • Promote online presence, brand, products, services and special offerings
    • Sharing  Sponsor’s Facebook posts and Re-tweeting
    • Originate Facebook posts and Twitter posts if Sponsor does not have a Social Media presence, or simply to promote Sponsor by tagging (Facebook) or mentions (Twitter). Also using #Hashtags as necessary (both Facebook & Twitter).
    • Include logo on Festival Facebook Cover Photo and Twitter Account Graphics
    • Live photo/video postings on Facebook and Twitter during actual event days to highlight sponsor’s presence.
      *Festival followers, page likes and impressions available upon request
  • Special advertising rates in the official Festival of Whales program
  • Name recognition on Information Lines
  • Prominent logo placement on Festival website that receives over 750 page views daily during whale watch season. Calendar listing on homepage of Anaheim/Orange County Visitor & Convention Bureau website increases opportunities for page views to over one million per month.
  • Link to sponsor site
  • 2014 Festival of Whales T-shirts (4)

Dolphin Whale – $1,000

  • Logo on 52,000 official program/calendar of events distributed March 1, 2, 8 & 9 throughout Dana Point, San Clemente, Capistrano Beach and areas of Laguna Niguel via home delivery, rack display and on board all Festival shuttles.  Pre-Festival ads and editorial run three consecutive weeks prior to Festival.
  • Booth/Exhibit Opportunities:
    • Street Fair
    • Ocean Awareness Day (Limited availability)
    • Grand Finale Concert
    • Harbor Walkway
      • Sponsors at this level are eligible for booth space at one location for one day of the Festival.
  • Special advertising rates in the official Festival of Whales program
  • Name recognition on Information Lines
  • Logo placement on Festival website that receives over 750 page views daily during whale watch season. Calendar listing on homepage of Anaheim/Orange County Visitor & Convention Bureau website increases opportunities for page views to over one million per month.
  • Link to sponsor site
  • 2014 Festival of Whales T-shirts (2)

Friend of the Festival – $500

  • Booth/Exhibit Opportunities:
    • Street Fair
    • Ocean Awareness Day (Limited availability)
    • Harbor Walkway
      • Sponsors at this level are eligible for booth space at one location for one day of the Festival.
  • Logo on final, full-page, full-color thank you ad in Dana Point Times, San Clemente Times and Capistrano Dispatch.
  • Special advertising rates in the official Festival of Whales program
  • Logo placement on Festival website that receives over 750 page views daily during whale watch season. Calendar listing on homepage of Anaheim/Orange County Visitor & Convention Bureau website increases opportunities for page views to over one million per month.
  • Link to sponsor site
  • 2014 Festival of Whales T-shirts (1)

 

Sponsors participating at the $2500 level and above
are invited to join
City of Dana Point, County of Orange,
OC Dana Point Harbor Department,
Festival Committee Chairs and their special guests
at the Ocean Institute’s Maddie James Seaside Learning Center on
Friday, February 28th
for a unique reception preceding the Institute’s
12th Annual Jazz Festival.

Sponsors at the $5000 level and above
are also eligible to attend the Jazz Festival’s Sunday performance,
based on space availability.

Sponsors participating at the $1000 level and above
are also invited to go whale watching
during the month of February.
Based on space availability and reservations being made
seven days in advance of excursion.

FOR MORE INFORMATION OR TO CREATE A UNIQUE SPONSORSHIP PACKAGE:

Penny Elia
 (949) 499-4499 or trademarkmg@cox.net

The Festival of Whales Foundation is a 501c3. The specific purpose of this corporation is to promote charitable assistance to other charitable organizations, and promote the education, community participation, and economic growth of the surrounding community through the organization and presentation of the annual Festival of the Whales held at OC Dana Point Harbor, California, and to carry on other charitable and educational activities associated with this goal as allowed by law.

Tax ID: #33-0478788

Mailing address:
2014 Dana Point Festival of Whales
c/o Dana Wharf Whale Watching
34675 Golden Lantern
Dana Point, CA 92629